Crack and Peel Labels

Crack and peel labels, also known as crack-back labels or peel-off labels, are a type of pressure-sensitive label commonly used in product packaging, marketing materials, and promotional items. These labels are designed with a special backing that allows them to be easily peeled away from their backing material, typically in a single motion, without the need for additional tools or effort.

The term “crack and peel” refers to the action of separating the label from its backing. When a user applies pressure to one edge of the label, it causes the label to “crack” or separate from the backing material, initiating the peeling process. Once the label has been peeled away, it reveals the adhesive backing, which can then be securely applied to a surface, such as product packaging, promotional materials, or informational displays.

Advantages of Crack & Peel Labels


One of the primary advantages of crack and peel labels is their convenience in application. Requiring minimal effort to apply, users can easily crack or peel the label off its backing paper without the need for additional tools or equipment. This makes them ideal for manual labeling processes where efficiency and speed are important. This convenience makes them popular for promotional giveaways, product labeling, and marketing materials where efficiency and ease of use are essential.


These labels can be used for a wide range of applications, including product packaging, event promotions, informational displays, and more. They are available in various shapes, sizes, and designs to suit different needs and preferences.


Crack and peel labels can be customized with unique designs, branding elements, logos, and promotional messages to enhance brand visibility and appeal. Businesses can create eye-catching labels that effectively communicate their marketing messages and attract the attention of consumers.

Tamper Resistance

Crack and peel labels often feature tamper-evident properties providing an additional layer of security and ensuring product integrity. This not only provides a visual indication if a product has been opened or tampered with, enhances product security and consumer trust, especially in industries like pharmaceuticals, food, and cosmetics where safety and integrity are critical

Crack & Peel Labels from Thames Label & Litho

Overall, crack and peel labels offer a practical, versatile, and customizable labeling solution for businesses looking to enhance their branding, marketing efforts, and product presentation. Whether used for product packaging, promotional materials, or informational displays, these labels provide a convenient and effective way to communicate with consumers and promote brand awareness.

Expertise: We specialize in crafting high-quality crack and peel labels with precision and attention to detail, ensuring each label meets your exact specifications.

Personalization: Our labels are fully customizable, allowing you to create unique designs that enhance your brand’s visibility and appeal.

Security and Trust: We prioritize product security with tamper-evident features, giving consumers confidence in the integrity of your products.

Efficiency: With easy application and removal, our labels streamline your packaging process while maintaining quality and professionalism.

Partner with Thames Label & Litho for crack and peel labels that elevate your brand and ensure a standout presence in the market.