Digital Printing & Variable Data

Digital printing is a modern printing method that involves reproducing digital images directly onto a variety of substrates, eliminating the need for traditional printing plates. This technology is widely used for producing small to medium print runs of various materials such as documents, marketing collateral, packaging labels, and promotional items. Here’s an overview of digital printing:

Advantages of Digital Printing & Variable Data

Quick Turnaround: Digital printing offers fast turnaround times, allowing for on-demand printing and short print runs with minimal setup time.

Variable Data Printing (VDP): Digital printing enables variable data printing, allowing for customization and personalization of printed materials with unique text, images, or graphics for each printed piece.

Cost-Effective: Digital printing is cost-effective for small to medium print runs, eliminating the need for expensive printing plates and setup costs associated with traditional printing methods.

High-Quality Prints: Digital printing technology has advanced significantly, offering high-resolution printing with consistent color accuracy and image reproduction.


Digital Printing

Digital Printing Process

Digital printing utilizes digital files, typically in formats like PDF or JPEG, to directly reproduce images onto substrates using digital printing presses or printers. Unlike traditional printing methods such as offset printing, which involve transferring ink from plates onto rubber blankets and then onto the printing surface, digital printing applies ink or toner directly onto the substrate.

Digital printing presses use technologies such as inkjet or electrophotography (laser printing) to apply ink or toner onto the substrate in a single pass, resulting in high-quality prints with vibrant colors and sharp details.

Digital Printing Applications

Digital printing is used for a wide range of applications, including business cards, brochures, flyers, postcards, posters, banners, signage, labels, packaging, and promotional products. It is particularly well-suited for producing variable data printing materials such as direct mail pieces, personalized marketing collateral, event invitations, and transactional documents (invoices, statements, and receipts).

Variable Data Printing (VDP)

Variable data printing (VDP) is a digital printing technique that enables the customization and personalization of printed materials with variable text, images, or graphics. Here’s how it works:


VDP allows for the inclusion of variable data elements such as names, addresses, barcodes, QR codes, serial numbers, promotional messages, or images on each printed piece. Variable data elements are sourced from a database or spreadsheet and merged with the print file during the printing process, resulting in unique and personalized printed materials for each recipient.


VDP enables marketers to create targeted and personalized marketing campaigns by tailoring printed materials to individual recipients based on demographic information, purchasing history, or other criteria. Personalized marketing collateral can increase engagement, response rates, and customer loyalty by delivering relevant and meaningful content to recipients.


VDP is commonly used for producing personalized direct mail pieces, postcards, letters, newsletters, invitations, promotional flyers, catalogs, and transactional documents such as invoices, statements, and receipts. It is an effective tool for driving customer engagement, enhancing brand awareness, and generating leads by delivering personalized communications directly to target audiences.


Digital printing and variable data printing technologies offer versatile, cost-effective, and customizable solutions for producing high-quality printed materials with quick turnaround times. Whether it’s personalized marketing collateral, transactional documents, or packaging labels, digital printing enables brands to deliver targeted and engaging content to their audiences effectively.

Digital Printing & Variable Data with Thames Label & Litho

Personalization: Harness the power of digital printing and variable data to create personalized packaging and marketing materials tailored to individual consumers. Whether it’s customized messages, graphics, or regional variations, we help you connect with your audience on a personal level.

Flexibility and Agility: Digital printing offers unmatched flexibility for short print runs and quick turnaround times. With our advanced digital presses, we can efficiently produce small batches, seasonal promotions, or prototype designs without the constraints of traditional printing setup costs.

High-Quality Results: Experience crisp, vibrant prints with precise details and color accuracy. Our state-of-the-art digital printing technology ensures consistent quality across every print job, enhancing the visual impact of your packaging and branding materials.

Innovation: Stay ahead of the competition with innovative printing solutions. Digital printing enables you to incorporate variable data, QR codes, augmented reality (AR), and other interactive elements into your packaging, enhancing consumer engagement and brand loyalty.

Environmental Responsibility: We prioritize sustainability by using eco-friendly inks and materials in our digital printing processes. Reduce waste and environmental impact while still achieving exceptional print quality and performance.

Customer-Centric Approach: At Thames Label & Litho, customer satisfaction is our priority. We offer personalized service, clear communication, and reliable support throughout the printing process. Partner with us to elevate your brand and deliver memorable experiences through digital printing and variable data solutions.

Choose us for digital printing and variable data services that empower your brand, drive engagement, and achieve your marketing objectives. Contact us today to explore how we can transform your packaging and marketing strategies.